Decisions — Kenna coiffure

2026-08-10, spec site for an uncontacted lead (built from public Google data only).

Brand (greenfield)

• Palette from the salon itself: the vivid orange glass accent panel visible in

customers' Google photos (eyedropped via canvas sampling, core cluster

#E85500–#F87030) anchors the identity. Primary #C64A05 (AA 5.0:1 on white for

CTAs), vivid accent #F5601C reserved for large display/graphic use, warm daylight

neutrals, near-black dark from the storefront frames.

• Type: Archivo (700/800) + Karla, self-hosted via @fontsource-variable. Deliberate

industrial-editorial pairing; explicitly not Inter/serif-cream.

• Distinctiveness: check passed vs last 4 sites (andre-coiffeur is black/cream/

bronze + Georgia — no collision). Hero layout: left text + orange panel block

bleeding right (echo of the salon wall), vs. recent "left-text-photo-right" heroes.

Structure

• One-pager + legal pages; deviations from the hairdresser spec documented in

category-mapping.md (no team page — solo stylist inferred; no booking embed — none

known; no price menu — prices unknown; placeholder gallery — photo rights).

• Primary CTA tap-to-call; sticky mobile call bar; Google Maps embed for directions.
• HairSalon JSON-LD + 4 Service entities; no aggregateRating (policy).

Build

• Astro 5 from the suite's astro-starter; tokens → CSS variables via

generate-tokens.mjs; copy deck consumed verbatim via copy.mjs (pattern shared with

andre-coiffeur).

• DRAFT=true: noindex, draft ribbon, dossier surface at /dossier-156073c9/ with

mailto answer form to the operator.

• token-discipline: clean (4 intentional tokens-ok exceptions: placeholder panel

heights, 3px quote rule, 767px complement breakpoint).

• publish-preflight: passes all gates except the three draft-mode artifacts

(ribbon/noindex/dossier), which are intentional until go-live.

Fixes found in review

• Copy-deck quotes must be single-line — the parser treats each > line as a

separate quote; wrapped quotes rendered split mid-sentence (fixed).

• Footer wordmark needed ink-inverse on the dark footer (was invisible).

Deferred (need Kenna / Pat)

• GitHub remote (private) — per-client authorization is Pat's call.
• Real photos, prices, email, legal entity + UID, languages → TODO.md T1–T6.
• Go-live: DRAFT=false, custom domain, Search Console, GBP website link.